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AMPHIBIRUN partners with EXTREME

AMPHIBIRUN partners with EXTREME

AMPHIBIRUN announces new global partnership with EXTREME the action and adventure sports brand!

Amphibirun – The new and unique beach-based obstacle course event series is already creating big waves in the obstacle course racing world. The joint venture partnership will see EXTREME working closely with AMPHIBIRUN to drive the 2019 series in the UK, accelerate and expand its global roll out programme. The current series coupled with EXTREME’s 20 years’ experience in sports and lifestyle events, sponsorship and its existing media reach of more than 150 million fans a month, will further strengthen the operational capabilities and consumer experience.

AMPHIBIRUN prides itself on its unique approach of blending a 10km obstacle course with iconic seaside locations, that provide not only spectacular beachfronts and beautiful scenery, but also a breath-taking partnership of natural and man-made features. They will challenge your strength, stamina and mental grit, whilst also catering for participants of all levels of ability.

3 UK events have already been confirmed and announced for 2019;

  • 22nd / 23rd June – Worthing, West Sussex
  • 20th / 21st July – Clacton On Sea, Essex
  • 21st / 22nd September – Weston Super-Mare
  • 19th / 20th October – Bournemouth (to be confirmed)

EXTREME will not only look to bring its deep experience in events and existing fanbase, it will also incorporate its network of partners, destination and 125+ ambassador and influencer program.

The series has a number of key charities that it is supporting and working with for 2019 including the RLSS, Royal Life Saving Society and SSAFA, the Armed Forces Charity.

Adam Turner, Director of AMPHIBIRUN, said: “We are thrilled about our partnership with EXTREME. Being part of a global brand who reach over 150 million people each and every month is breath-taking, our main goal is to fill a gap in the market and provide participants with a new and exciting obstacle course series, our beach venues are really different, our events will be challenging, affordable and action packed.”

Alistair Gosling, CEO of EXTREME, said “Nature, surf and the beaches have been a huge part of my life, the EXTREME brand, and the lifestyle around action sports. Being able to partner with AMPHIBIRUN to delivery world class obstacle races and experiences that utilise nature and the seaside, is something we are very proud of. We know its values will resonate with our fans and create unforgettable memories.”

 

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About Amphibirun

If you think mud-based obstacle racing is so last year, then this is the race series for you. Breaking free from those well-trodden, traditional locations, we are creating something even more challenging with a little help from our mortal enemy – sand. You’ll test your personal fitness, courage, determination, teamwork and camaraderie to the limit.

Our events are set in stunning UK coastal locations using the natural terrain to its advantage and will feature 25 epic obstacle challenges. Throughout the course competitors must prepare to run, climb, haul, leap, slide and crawl as they stampede round the 10KM course.

We encourage teamwork and even if you don’t enter as a team, we hope you’ll assist your fellow runners in completing the course.  But it’s not just a race; it’s designed as a challenge for anyone over the age of 16 to tackle at their own pace, whatever their ability.  Once the course has been completed, back at base everyone can chill out in the vibrant event village alongside fellow conquering heroes and enjoy a triumphant cold drink at the licensed bar and refuel with top-notch grub provided by quality independent food vendors.  Sponsors and charity partners will be on parade and the Amphibirun Kit Shop will be stocked with goodies and open for business.  Amphibirun inspires to be a great day out for runners and supporters, each event will be very spectator friendly, with wonderful views of the entire course.

Participants should expect a 10 kilometre challenging course packed with 25 awesome obstacles and a lot of ice, their very own finishing merchandise and a pretty cool medal not forgetting an ice cold refreshing beverage. Oh, and unlimited action shots so make sure you look out for the cameras and give us your best pose!

 

About Extreme

Established in 1995, EXTREME’s mission is to inspire, entertain and activate through action sport, adventure and fun.  As creators of this uniquely positioned global lifestyle brand and founders of The Extreme Sports Channel, EXTREME has provided exclusive and authentic access to the world of action and adventure for over 20 years. Supporting over 125 ambassadors, activating over 80 events each year and with an average of 100 million video views and 30 million likes, shares and comments each month, our media network entertains our highly engaged fan base.

EXTREME operates and thrives across the following areas:

1) Media Network – Inspiring and entertaining our fans, offering targeted reach and engagement for brands

2) EXTREME Destinations – Design, development and management of placemaking sports and leisure destinations

3) Marketing Services – Marketing strategies, brand management, Ambassador, event and content marketing for brands and destinations.

5) Licensing – Branded products and experience licensing partnerships

 

CONTACT DETAILS:

Paul Jeffries (Amphibirun Marketing Manager) paul.jeffries@amphibirun.co.uk

Ryan Maxwell (EXTREME Marketing Director) ryan@extremeinternational.com

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